BEHAVIOUR SMART SOFTWARE AND WEBSITE DEVELOPMENT

Client Website: https://www.behavioursmart.co.uk/

The Client: Behaviour Smart, created by university lecturer, researcher and behaviour consultant Dean Cotton, is a behaviour support and incident recording software that produces accurate incident reports and smart behaviour plans that improve behaviour and consistency. 

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The Challenge:

 

Dean Cotton, a child behaviour expert, has been providing his consultancy services to schools across the UK for over 20 years. During his time as a practitioner, Dean has developed a process for helping schools to record, reflect and learn from behavioural incidents.

Dean approached Appt for help with making this process more widely available to schools and teachers as a software as a service (SaaS) product.

The Solution:

 

Branding

Appt designed and developed a brand for Dean, reflective of his expertise, desire to be helpful and make behavioural management easy and accessible.

Software Development
Appt worked closely with Dean to develop a front-end web app and back-end management portal, starting with the design and development of a minimum viable product (MVP).

The front-end web app:

  • Allows users to record incidents and generate incident reports

  • Generates smart behaviour management plans based on incident reports

  • Allows schools to manage users and students

  • Allows schools to sign-up to and pay for the system

The back-end management portal:

  • Allows Behaviour Smart to manage all schools using the system

  • Allows Behaviour Smart to configure the system on behalf of the schools using it

  • Provides Behaviour Smart with relevant KPIs

  • Is integrated with a third-party payment gateway

Website Development
Whilst Appt’s software developers worked on the system, our digital communications team worked with Dean to create a promotional website for his new product.

Appt worked with Dean to:

  • Design a smooth user journey to generate system signups

  • Create designs and imagery for use across the website and social media

  • Set up and populate the site, providing feedback on written content

  • Make the site live ahead of the software going live

Ongoing Support and Development

After a very successful launch of Behaviour Smart, Appt are working with Dean on an ongoing basis to support and further develop the product.

Awards and Recognition

Behaviour Smart was shortlisted in Sheffield Business Awards 2022’s category ‘The Innovator - Best New Product/Service’.