The Benefits of a Bespoke CRM System

CRM stands for customer relationship management.

A CRM system is a system that uses technology to manage interactions with customers. Here at Appt, we specialise in producing bespoke CRM systems of the highest quality.

What do we mean by bespoke?

A bespoke system is essentially an original system designed for the needs of an individual business. This is in opposition to an off the shelf system which is designed to be used by multiple businesses.

Is there anything wrong with off the shelf systems?

No, of course not! Most businesses start using off the shelf systems, we certainly did at Appt. The issue, which usually becomes apparent as your business or organisation grows, is that these systems are designed for the masses. Off the shelf systems are not designed with your business in mind. Because they’re not designed to fit your needs and processes, they become inefficient and costly solutions over time. It’s worth checking in with your team and doing a bit of an audit - you may be paying for one or more systems which don’t suit your needs.

The benefits of bespoke systems

At Appt, we offer a solution to these problems. We can work with you to design and develop a CRM system with functionality that is tailored specifically to your business, making it vastly more efficient. The less time spent on extra administrative steps is more time spent on valuable tasks for your business. 

We also design your CRM system to suit your brand. Our developers understand what makes you stand out as a brand, and they incorporate your visual and verbal identity across the system.

Additionally, our bespoke CRM systems allow for integration with your existing systems and website. Off the shelf systems are notorious for being difficult to integrate with other platforms, but we understand that connecting these platforms is paramount to a successful and efficient solution. 

Our bespoke CRM systems also offer high levels of support. We provide ongoing support and development, ensuring your CRM system adapts to your changing needs.

Furthermore, our bespoke systems require less training for your staff as we design with your existing processes in mind. It’s out aim to make the transition to your bespoke CRM as smooth as possible for your employees. 

Case studies

Our developers designed a bespoke CRM to replace the ageing off the shelf CRM software that Forest Schools used. Click the icons below to discover more of our work developing efficient CRM solutions for our clients: