What are the Benefits of App Prototyping?

What is app prototyping?

A mobile app prototype is an interactive demo of your app idea. The prototype is visual and interactive, with realistic click throughs to demonstrate both design and user journey. We also show the back-end user interface. Prototypes are not fully working versions of the app, but rather a demonstration tool.

An app prototype is particularly useful for businesses applying for funding or seeking external investment in their product. The prototype can also be helpful as you refine your idea ahead of the development phase.

Why do we create prototypes for our clients?

Here are some benefits of the process:

Investment

Most investors or funding bodies want to understand the product or service they are supporting. An app prototype will allow you to show how the app will function and how it will benefit your potential users.

It’s incredibly useful to have a prototype in your toolkit as you go about securing investments and support for your app idea.

Demand

This is perhaps the most essential benefit of creating a prototype for your app.

The prototype can reveal whether there is an actual audience and demand for your app.

As you scope out and create a prototype of your app, you’ll home in on the unique selling point of your idea. If there are too many apps like yours, the market can become saturated and it becomes difficult for your app to stand apart in the crowd.

Without a prototype, you can risk spending time and money on an app that was never going to succeed.

Feedback

A prototype also provides the opportunity for your potential audience and customers to provide feedback on your app. They can offer valuable insight and give feedback on what needs more work or the features they really enjoy.

This feedback can be crucial as you head into the development phase, potentially saving you time and money in the long run. Without a prototype, you can risk spending time and money on an app that was never going to succeed.

Cost

The cost of developing a prototype is considerably less than paying for a fully developed app. It’s a low-risk, low-cost process compared to a full development process.

If the prototype receives funding and positive feedback, you’re one step closer to ensuring your investment in a fully developed app is worthwhile.

Time

Finally, the last benefit is time.

You will get a prototype much quicker than a fully developed app, putting you in a great position to promote your product whilst it is in development.

As mentioned above, starting with a prototyping phase gives you accurate feedback from both end users and investors early on. You can catch potential mistakes early which will save time later in the development process.