ChAI CHINESE DIGITAL COMMUNICATIONS

The Client: ChAI is a London based start-up that uses AI to help manufacturers and others along the supply chain effected by raw material price risk. In other words, they work to reduce operating costs for companies.

Client Website: https://chaipredict.com

The Challenge:

ChAI wanted to increase their brand credibility in mainland China. 

They were working with a few Chinese companies when they approached Appt and were looking to increase sales from Chinese companies. ChAI also wanted to provide their Chinese sales agents with digital tools.

The Solution:

After an initial Chinese digital communications consultation, ChAI signed an ongoing social media management agreement with Appt. 

During the initial consultation, Appt provided ChAI with strategic advice on their Chinese brand and digital marketing strategy. 

Appt then set up, verified, and designed ChAI’s WeChat mini site. 

Appt continued to work with ChAI on an ongoing basis until January 2023, creating and translating content for, and monitoring and managing, their WeChat account.