HOST CHINESE WEBSITE AND SOCIAL MEDIA MANAGEMENT

The Client: Host offer hassle-free, all-inclusive accommodation in a variety of locations across the UK. Host pride themselves on the award-winning service they offer to international students.

Client Websites: https://www.host-students.com and https://www.host-students.cn

The Challenge:

Host were looking for a more effective way of marketing their services to international students coming from mainland China. Although their website was accessible to users from mainland China, it was not designed with a Chinese audience in mind. The translation of content was inaccurate, it didn’t appear on Chinese search engines and wasn’t optimised for Chinese social media platforms.

The Solution:

Appt redesigned the Host website for a Chinese audience. All of the content was translated by native Mandarin speakers at Appt, and the website is hosted on Appt’s secure Chinese servers to make it fully accessible to potential customers in China. It was designed in such a way as to give Host full control of the platform and the ability to expand it over time, with ongoing translation services provided by Appt. Appt also provided advice and support with Chinese media licensing, social media platforms and SEO for Chinese search engines.

Appt also works with Host on an ongoing basis to manage their Chinese social media channels. Host’s WeChat and Weibo accounts are regularly updated with content that Appt works with Host to adapt and translate.