QED SCIENTIFIC BRAND AND WEBSITE

Client: QED Scientific

Website: https://www.qedscientific.com/

The Client: QED Scientific is a well-established UK-based company supplying an extensive range of medical equipment, as well as equipment for pharmaceutical control and general laboratories. QED Scientific is considered a UK market leader in the design and supply of the largest range of fluid and blanket warming cabinets. The company is also the UK distributors for international manufacturers of equipment for blood transfusion laboratories and maternity departments.

The Challenge:

 

QED Scientific’s brand and website were both outdated. The brand wasn’t accurately representing the company and their website lacked a clear user journey, making it confusing to navigate and with few calls to action.

QED Scientific needed help to design and develop a modern website to connect with existing and potential clients; highlight the company’s history and values; and show off their extensive range of products.

The Solution:

 

Appt worked with the senior management team at QED Scientific to coordinate company-wide consultations as part of the branding process, ensuring buy-in across the team.

QED Scientific’s new brand is reflective of the company’s approachable professionalism. It is contemporary and clean, ensuring it will stand the test of time.

Appt then worked closely with the QED Scientific sales team to design a modern, customer-focussed website. The website now has a considered user journey with clear calls to action. QED Scientific can easily update and manage the site themselves.

“We were looking for a company to give us a brand refresh and build a new website, we met with several companies of which Line and Appt stood out both from technical knowledge and suggestions to listening to us and ‘getting us’.

Throughout the project Line was always on hand to answer questions and give regular updates as well as listening and advising. Line has delivered us a fantastic brand refresh and a brilliant new customer focused website.

We’re really happy with the outcome and even happier we worked with Line and Appt.”