The Appt Digital Comms Consultation Process

Do you need help reaching new customers on Chinese and Western social media platforms?

We offer free consultations to businesses in Sheffield who are looking to reach Chinese customers on Chinese social media platforms and Chinese-owned businesses wanting to establish a presence on Western social media platforms.

The Consultation Process

We’ll sit down with you at your offices or ours, talking through where you’re currently at as business and with your digital marketing specifically.

It’s a great chance for you to get honest feedback, pointers and ask any burning questions you may have.

You can take our feedback away and act on it yourself, or we can help you make it happen!

Here’s what we can help you with:

Branding

If you need help adapting your brand to the Chinese or Western market, we’re here to help.

We can offer advice on how to adapt an English logo and strapline for a Chinese market and vice versa.

We’ll discuss where your brand is at and give advice for how to best strengthen it. We’ll talk through your values and vision, to ensure our advice is in-keeping with your brand identity.

Some businesses will need to change up their brand to succeed in the Chinese digital space, either through translation or design changes.

Digital Communications and Social Media

We can use our knowledge of both the Chinese and UK digital landscapes to help you create a digital strategy for one or both markets, if desired.

During the consultation, we’ll look at your current digital communications activity and dive into what you’re currently struggling with, and what you’re doing well.

We’ll help you identify which platforms you should invest in, covering both the Chinese and Western digital landscape. We can also recommend how to best repurpose existing your content for Chinese or Western audiences.

We also provide advice for getting more traffic and engagement on your existing socials.

For many businesses it comes down to lack of time, language skills or social media confidence – we can help with all three!

If you’re looking to reach Chinese customers on Chinese platforms, we can help you navigate the setup and verification process. We can also help with the ongoing management of both Chinese and Western platforms, overcoming the language barrier many of our clients face.

Website Development

If you need a new website for your business, we can help you work out the functionality you’ll need and the content you’ll need on the site.

If you are looking to develop a website that’s hosted inside the Great Chinese Firewall, we can help you obtain the necessary licenses, and design your site with the Chinese market in mind.

If you’d like to expand or redesign your existing website, we can give you feedback on design and content with both the UK and China audience in mind. We can also help with translation.

So, what happens next?

If you decide after the free consultation that you need our help and would like to work with us, we’ll go away and write a proposal for you.

The proposal will contain our recommended solutions and include examples of our previous work. We’ll highlight our relevant case studies during the consultation as well.

Appt will then deliver the proposal. Sometimes the proposal is amended several times to suit your budget and needs of your business.

After you have signed off on the agreement, we get to work delivering on the proposed plans.